Together, we build a strategy tailored to your needs that will achieve your marketing and communication goals.

We are Hookay, a full-service sports marketing and communication agency

At Hookay, we translate your ideas into a reality. We share a passion for the sports and entertainment industry as well as a set of industry-specific values ​​which include: integrity, solidarity, motivation, combativeness, teamwork, confidence, creativity and results orientation.

Never giving up on the most stimulating challenges, Hookay continues to focus on the fulfillment of our mission: “Transforming employees into teammates, customers into fans, and organizations into champions, by providing exceptional services and winning results.” While this mission may sound lofty, we believe that sports & entertainment organizations generally exhibit a tremendous passion towards the “performance” side of their operations. Our goal is to educate them to provide the same vigour to the sales, marketing, public relations, operations and administration that drive the organizations as a whole.

Hookay’s Founder

Jean-Marc Michalik

Jean-Marc Michalik

Founder & CEO

Former high-level athlete (boxing) and graduated from a Master of Business Administration in Sports management, I have always maintained excellent relations in this area. My passion for sports as well as my managerial skills led me to a professional and academic career focused on performance.

Prior to funding Hookay, I have spent more than 10 years in the sports industry through an international career, building my skills and vision by leading companies and well-known sport organizations: Media offers manager at Eurosport International, Communications and Marketing director at the Nuit Blanche Monaco, Public Relations and Official Languages Manager at the Panam and Parapan Am Games Toronto 2015 and most recently Marketing director Canada (event tickets and travel products) for the Olympic Winter Games PyeongChang 2018 and the Olympic Games Tokyo 2020 for ATPI Sports Events.

With strong roots based in sports marketing and communications, I set out to build a company whose core focus can be summed up by the slogan: “Get ahead of the Game”.

​Located in Montreal, I see each project with passion, ambition and emotions:

​Alone, we go faster; together, we go further !

Experienced strategic partners, a pledge of quality…

The result of twenty-five years of reflection and experience in the marketing, sport and sponsorship industry, CSM is led by Paul-André Côté.

Having held positions in both agencies and on the client/professional sports properties side, his versatile career path has given him the opportunity to acquire a global vision of the sports, events, societal and retail marketing industry. 

Paul-André Côté

Vice President Of Marketing And Business Development, CSM

Unikeo Sports, the experts in digital sports marketing, an agency founded by Cédrick Audel.

Cédrick, former high-level athlete with a long experience in digital marketing, specialize in the identification and application of online strategies for brands or organizations wishing to achieve their goals.


Cédrick Audel

Founder - Digital Specialist, Unikeo Sports

EVRM, recognized experts in sponsorship activation, sports events, corporate events and promotional activities, founded by Virginie Robert de Massy.

With over 15 years of experience in marketing, communication, sponsorship and event marketing, Virginie’s vision is simple: to develop in detail all necessary elements in order to deliver extraordinary events.

Virginie Robert de Massy

Founder, EVRM

Why You Should Trust Us? 

Get ahead of the Game…

Skills and Expertise

You benefit from skilled and experienced resources, specialized in communication and sports marketing in Canada.

Passion and Dedication

Enjoy a passionate and dedicated team that matches with the reality of the sport environment.

Results orientation

We are constantly concerned by achieving established goals while focusing on performance.

Combativeness and Motivation

No challenge is too big for us. Motivated by your success, our team has the ability to always target your needs and never give up.

Let’s Get Started

Ready To Make a Real Change?